{"product_id":"ins-style-eye-shadow-pen-with-brightening-2-in-1-waterproof-and-sweat-proof-not-smudge-formula-in-multiple-colours-including-camellia-milk-apricot-fragrant-cocoa-daisy-petty-gold-and-coloured-glaze-silver-purple-for-student-or-everyday-eye-makeup-looks","title":"INS style eye shadow pen with brightening 2-in-1 waterproof and sweat-proof not smudge formula in multiple colours including camellia milk apricot, fragrant cocoa, daisy petty gold, and coloured glaze silver purple for student or everyday eye makeup looks","description":"\u003ch1\u003eINS Style 2-in-1 Waterproof and Sweat-proof Not Smudge Eye Shadow Pen\u003c\/h1\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/045bd6af-feba-4eca-b57b-fdd2ef3b9144_trans.webp\"\u003e\u003c\/div\u003e\n\u003cp\u003eThis eye shadow pen combines product and applicator in a single, standard-specification format designed for creating defined eye looks. Its 2-in-1 brightening formula is developed to resist smudging caused by water and sweat, aiming to maintain the applied colour's appearance over time. The universal applicability means it is formulated to be suitable for use across different skin types without requiring specific matching, offering a straightforward option for everyday or student makeup routines. Available in six distinct colour classifications, it provides a range from the neutral 'Camellia milk apricot' to the more shimmering 'Daisy petty Gold', allowing for versatility in creating different styles from subtle to more pronounced eye makeup.\u003c\/p\u003e\n\u003ch2\u003eFeatures and Construction\u003c\/h2\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/2398f8f7-d63f-4ee5-922c-b95e09d9d8e7_trans.webp\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe core feature of this cosmetic is its integrated design, where the colour formula is housed within the pen body for direct application. This construction eliminates the need for separate brushes or tools, simplifying the process of applying eye shadow.\u003c\/p\u003e\n\u003ch3\u003eMaterial and Build\u003c\/h3\u003e\n\u003cp\u003eThe pen contains a cosmetic-grade formula specified for use on the eye area. The build focuses on delivering the 2-in-1 brightening, waterproof, and sweat-proof properties through its material composition, which is intended to resist smudging once applied. The pen's physical construction follows standard specifications for this type of product, providing a familiar grip and application method.\u003c\/p\u003e\n\u003ch3\u003eSize and Practical Fit\u003c\/h3\u003e\n\u003cp\u003eThe product is described as having standard specifications, indicating it conforms to typical dimensions for an eye shadow pen. This size makes it portable and easy to store within a makeup bag or drawer alongside other cosmetics. The practical fit is geared towards hand-held use for precise application directly to the eyelid.\u003c\/p\u003e\n\u003ch2\u003eUses and Placement\u003c\/h2\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/2c6c54b8-db8c-42c3-80fd-d21eac46f951_trans.webp\"\u003e\u003c\/div\u003e\n\u003cp\u003ePositioned with an INS style and noted as suitable for girl\/student use, this pen is designed for creating eye makeup looks that align with contemporary, often social-media-friendly aesthetics. Its universal skin type suitability broadens its potential user base.\u003c\/p\u003e\n\u003ch3\u003eEvent or Professional Use\u003c\/h3\u003e\n\u003cp\u003eThe waterproof and sweat-proof not smudge properties suggest the formula is intended to maintain its look in conditions that might cause other products to deteriorate, such as during long wear or in humid environments. This can be relevant for events, long days, or situations where makeup retouching is inconvenient.\u003c\/p\u003e\n\u003ch3\u003eEveryday Home Use\u003c\/h3\u003e\n\u003cp\u003eFor daily makeup routines, the pen's all-in-one design offers convenience and speed, as it requires no additional tools. The range of six colour classifications, from the listed beige and brown tones to pearlescent and champagne options, allows users to match the shadow to different outfits or moods for everyday wear.\u003c\/p\u003e\n\u003ch2\u003eBenefits and Buying Value\u003c\/h2\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/4b5915ed-f320-4675-9f11-936d14822dca_trans.webp\"\u003e\u003c\/div\u003e\n\u003cp\u003eThe value proposition centres on the combination of specific performance features and practical design within a single purchase. The product addresses the desire for eye colour that stays in place with minimal maintenance.\u003c\/p\u003e\n\u003ch3\u003eReuse and Low Maintenance\u003c\/h3\u003e\n\u003cp\u003eAs a refillable pen is not mentioned, the product is intended for use until the formula is depleted. Its low maintenance aspect comes from the claimed not smudge performance, which aims to reduce the need for frequent checks or touch-ups throughout the day, and the capped pen design helps preserve the product between uses.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose This Product\u003c\/h3\u003e\n\u003cp\u003eThis eye shadow pen may be selected for its targeted performance claims—waterproof, sweat-proof, not smudge—coupled with the convenience of a pen format. The defined colour range provides clear options, and the INS style positioning connects it to specific aesthetic trends. It presents a consolidated solution for users seeking these particular attributes in their eye makeup.\u003c\/p\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/599216f2-a302-47a5-b99e-4f8d1b77c983_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/5faf46a2-f853-4bf3-8698-a4a744dc087b_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/60b84e02-aaf3-4c8e-9703-19e4de75d676_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/626355df-b203-4eac-b67a-b50eabdaa1c9_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/6a2c34e6-22bc-4df5-95fa-118f3076111e_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/6afae02b-1f28-4179-bf45-0b3c18a5d3e9_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/75f025a8-70d5-466c-813e-380391001afa_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/7687f2ed-9b6f-4bd3-a714-178e6cd0be2d_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/96b81db9-64d8-49ed-9622-90c97977b6e6_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/97a2b7ef-38fe-4d82-8c60-d03b05666c96_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/9cb4b25e-0dee-438b-95dc-39c5277550f4_trans.webp\"\u003e\u003c\/div\u003e\u003cdiv style=\"text-align: center;\"\u003e\u003cimg alt=\"INS style eye shadow pen in a choice of six colours including camellia milk apricot and fragrant cocoa.\" src=\"https:\/\/images.seoo.uk\/src\/products\/shopify_export\/US04\/314\/2025-09-30\/original-image\/a037a502-4271-4e21-aca9-27f60b202f6a_trans.webp\"\u003e\u003c\/div\u003e","brand":"test333ilbfno1cj4","offers":[{"title":"03 Color","offer_id":63779183919481,"sku":"CJYD237139603CX","price":13.58,"currency_code":"GBP","in_stock":true},{"title":"02 Color","offer_id":63779183952249,"sku":"CJYD237139602BY","price":13.58,"currency_code":"GBP","in_stock":true},{"title":"06 Color","offer_id":63779183985017,"sku":"CJYD237139606FU","price":13.58,"currency_code":"GBP","in_stock":true},{"title":"01 Color","offer_id":63779184017785,"sku":"CJYD237139601AZ","price":13.58,"currency_code":"GBP","in_stock":true},{"title":"04 Color","offer_id":63779184050553,"sku":"CJYD237139604DW","price":13.58,"currency_code":"GBP","in_stock":true},{"title":"05 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